01

Nominations

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The journey starts with nominations, which can be made by anyone: fans, colleagues, or even self-nominations. Once nominated, influencers are added to an ever-growing directory that serves as a central hub for discovering impactful financial voices.

02

Categories

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The final nominees are then sorted into relevant categories based on their areas of expertise. This allows voters and judges to easily navigate the directory and find the influencers that align with their interests.

03

Public Voting

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Next, the community is invited to vote for their favourite influencers in each category. The voting process is designed to be straightforward, with influencer profiles that include links to their social media platforms, helping voters make informed decisions.

04

Judges Review

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While public voting plays a key role, the final results are not based on public opinion alone. A panel of expert industry judges also votes across the categories, ensuring that the selection process maintains integrity.

05

Selecting the Winners

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The winners are chosen by combining the results of the public vote (50%) with that of the judges (50%). This ensures a balanced approach, taking into account both the community’s preferences and expert insights.

The Finfluencer Awards process is transparent, fair, and inclusive, celebrating outstanding talent in the finance world. Whether you're looking to discover new financial influencers or support your favourites, the platform makes it easy to get involved.

What is the judging criteria?

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The Awards follows a thorough and transparent judging process, focusing on several key factors to ensure a fair evaluation of all nominees:

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Expertise and Knowledge:

Demonstrating a deep understanding of financial principles and effectively conveying them to a broad audience.

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Engagement and Impact:

The ability to positively influence followers' financial behaviors and actively engage with their audience.

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Innovation and Creativity:

Providing unique, creative financial advice that stands out in the digital finance space.

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Consistency and Dedication:

A sustained commitment to delivering valuable content and promoting financial literacy over time.

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How do I vote?

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You can cast your public vote by visiting the voting page here: https://www.finfluencer.digital/awards/uk/vote

Who are the judges?

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Our panel of judges for the Finfluencer Awards 2025 includes esteemed professionals from leading finance institutions and brands, including: the London Stock Exchange, the Bank of England, Financial Times and L&G. These experts bring a wealth of knowledge and experience to ensure that the most deserving influencers are recognised. For a full list of judges and their backgrounds, please visit our judges page: https://www.finfluencer.digital/awards/uk/judges

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Interested in becoming a judge? Contact tom@finfluencer.digital

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When will the winners be announced?

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The Finfluencer Awards 2025 will take place on 30th October 2025 in London. This exclusive, invitation-only event will reveal the winners live on stage.

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Winners will also be announced on the Finfluencer Awards website and across our social media channels, so be sure to follow us for updates. If you're interested in attending, please get in touch at tom@finfluencer.digital

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